What to expect from the experienced marketing experts at Extend PR and Marketing.
What does a marketing expert or marketing consultant do?
A good marketing expert will ask you A LOT of questions to understand your objectives and goals for any marketing, communications, design or PR activity, before they even make a start.
As your marketing expert, I will ask what market research you have in place with your audience. Who your competitors are, and what systems you have in place to get insight into your target customer’s needs – barriers they need to overcome, problems they need solving, emotions that provoke them into buying action. You’ll often hear these referred to us ‘pain points.’
I will set out how the work we do will be measured. What does success look like for you and which measures will show you are making progress to that goal?
I see clients with websites that no one can find, social media posts that no one is responding to, printed materials that stay locked in cupboards.
Sadly too many business owners and marketing teams can become conditioned to believing that marketing success is being seen. Putting stuff out there. Getting your messages across.
But what if they are the wrong messages, aimed at the wrong people or at the wrong time, with the wrong method of getting them to take action from their initial interest through to being a client or customer?
If you want to avoid these common mistakes and work with a marketing expert who is less about fanfare and more about getting results, then book your initial consultation with me now.
How We Can Help You
We help marketing teams, business leaders, decision makers and small business owners to develop their marketing skills and become the experts. We use our combined 45 years worth of industry experience in marketing & PR to get the best out of you and your team. We’ve worked with small businesses, big brands and colleges and universities.
Grab my free ‘marketing made simple’ template – your must-have worksheet giving you the perfect foundation for all your messaging and planning. When you market with purpose and planning, you get results!
Who do you work with?
I work with businesses of all sizes, but I’m happiest working with marketing teams and business owners who know they need to change, are willing to invest in their own development and want a trusting, empowering relationship with a marketing and communications expert who really gets under the skin of their business and team. Check out some of my client work and testimonials.
As well as private sector businesses, I work extensively with education clients – further education colleges, private training providers and universities. I’m passionate about the role these organisations play in our communities and in transforming lives.
Are you a marketing expert, a digital marketing expert or a PR expert?
All three! I’m an integrated communications consultant with vast experience and up-to-date skills across marketing, PR and communications. I am a long-time member of the CIPR (Chartered Institute of Public Relations) where I regularly undertake the required CPD, as well as a qualified Digital Marketing Professional (through the Digital Marketing institute, a leading global body in digital marketing training and consultancy).
Our Team Of Marketing Experts
We have the most skilled and creative bunch who make up our team of marketing experts.
Consultancy & Coaching
Branding & Design
Rachel has been a fantastic coach to work with and has really helped to provide me with clarity and to instil me with confidence. Her gentle and warm approach makes it very easy to talk to her and share things I would often struggle to discuss with those closest to me.
I found her to be intuitive and she quickly found techniques that would work for me to help reframe what I was thinking in a more positive way. I have found this one of the most useful things from our sessions as she helped me to challenge old perceptions that I can now see have been holding me back both personally and professionally.
I wouldn't hesitate to recommend Rachel as a coach or mentor. As someone looking for the next steps in my career following redundancy, her approach alongside her marketing expertise and experience in building her own freelance business has been invaluable in supporting me to build a concrete plan on my next steps with a renewed confidence.”
“I had a coaching session with Rachel and she helped me to look at my work history in a totally different way and to feel more confident in selling myself. I also felt so much better about my achievements and how to link these to the job specification for greater impact. It was a very productive session and the standard of the work returned was of a very high quality. I fully recommend it to anyone who is looking for help in this area, you won’t be disappointed.”
“It was so refreshing to be mentored by Rachel, someone who I could instantly relate to and who had so much experience and knowledge to share. I came away from the conversation feeling more confident and with a notepad full of ideas and tricks to help me plan my next steps. Thank you, Rachel!”
Find Us At:
Stone Business Park