PR and Marketing Consulting for Further Education Colleges
Colleges need help to redefine their role in their local communities.
Traditional PR approaches may no longer work and colleges are often stuck in a cycle of tactical, day to day public relations activity which are not part of a broader, deeper communications strategy.
From large-scale, award winning public consultations, to creating facebook and LinkedIn communities that convert, I will guide you through the very many different elements to an effective stakeholder communications and community engagement strategy.
How I can help:
• Webinars and online training programmes for your teams
• Communications Innovation – working with leaders and teams to adapt to the latest marketing and communications tools, techniques and trends and embed these new ways of working into your day to day operations.
• Communications Audits, Health Checks and Strategy Development
• Marketing Leaders Club – empowering your senior marketing and PR professionals to be change agents for communications, recruitment and stakeholder engagement across your organisations.
• PR and Issues Management – pro-active planning and management PR strategy when you face reputation challenges
• Day to day PR – we are currently at full capacity in our PR work for colleges and training providers. We are available for consultancy and transformation programmes – training and leading change through workshops and mentoring – but we do not have availability for day to day PR and media relations implementation.
“We commissioned Rachel to carry out a review of the current marketing approach for one of our Executive Education programmes.
Rachel researched, planned and facilitated an engaging and thought-provoking workshop that left the whole team feeling energised and much clearer on our message and strategy.
This new approach helped lead to an increase in interest from individuals and organisations considering the programme. Rachel has since successfully carried out similar reviews for other marketing colleagues, Programme Directors and business development teams at the Business School. Feedback from everyone has been extremely positive and we would certainly recommend Rachel to others.”
“It has been a pleasure working with the team at Extend PR over the years. They have shown a professional approach to co-ordinating promotional materials and marketing campaigns.
In particular it was a joy to work with them at our last graduation ceremony where the amount of publicity received was of enormous benefit to the University and celebrated the achievements of our graduates.
We look forward to working with Rachel and her team at our next graduation ceremony.”
Project: Public Relations
“I feel like Extend really are part of our marketing team and they understand the look and feel of our branding as much as a member of staff who is employed by us. I liked working with the team and the honesty that can be shared between both parties.
The team at Extend understand our priorities and overall I really like the look and feel of the finished guide. It’s exactly what I was hoping to achieve.”
“Extend PR worked with us to produce our full-time prospectus. They took the hard work away from us – chasing case studies, writing reams of copy, sorting photographs – which was an amazing help, particularly so we could concentrate on other big projects at the same time
“The team at Extend are extremely flexible, reliable and delivered the project within budget and to deadline. Thank you!”
“On behalf of the Exec members and the rest of the team, I would like to say a big thank you for such an insightful experience. Our group training day contained a wealth of industry insight, interesting insight and tips.”
“Rachel and her team at Extend PR have proven to be a valuable asset to the marketing team at SLC. The work that they have undertaken for us has been creative and of a high standard.
Our college profile has been enhanced during our time working together and has seen us significantly increase the coverage we have in local, regional and education media. The team are very easy to work with and we wouldn’t hesitate to recommend them!”
“Rachel knows marketing and PR inside and out. I can come to her with any problems and the advice she imparts helps me to tackle any challenges head on. She has a focus on getting the job done no matter what happens and makes effective suggestions I don’t have the time to consider sometimes. Her knowledge across multiple marketing disciplines is extremely valuable.”
“Rachel’s expertise in the field is invaluable. She is intelligent and insightful and this meant she supports us with genuine understanding. Her grasp of our needs was spot-on and the team’s ability to run with the brief proposing exciting ideas with a clear delivery plan was exactly what we needed. The outcomes were hugely successful. It’s always a pleasure working with her.”
“We’ve benefitted significantly from working with Rachel. Her skills in developing engaging stories with an angle that will attract appropriate media coverage are excellent, as are her links our regional media. This has enabled us to increase our media coverage even though we’ve deliberately generated fewer stories. For me, this has been a very successful partnership.”
“Your work on this copywriting project has been incredibly helpful. It’s saved us so much time, and having a fresh pair of eyes on things helps no end! We’ll definitely keep you in mind for future projects as we would be more than happy to work with you again.”
Find Us At:
Stone Business Park