A new London beauty academy is giving people the chance to complete a full industry accredited course in just 20 weeks.

Directors of the new Embrace Beauty Academy in Leytonstone hope to train up to 250 beauty therapists, make-up artists and nail technicians a year with the courses on offer.

The academy opened at 208 High Road, Leytonstone on Saturday 19 August after a £40,000 investment from business partners Shakqoor Shakeel and Victoria Sylvester.

Students at the academy can complete a fully accredited beauty industry qualification in just 20 weeks, such as VTCT Level 3 Diplomas in either Beauty Therapy, Nail Technology, Makeup Artistry or Massage Therapy.

In addition, the salon will operate as a high-end commercial salon providing massage, nail and beauty treatments using brands such as Dermalogica, Nouvatan, Pierre René, Skin Base microdermabrasion, and CND Shellac.

The salon will be overseen by highly experienced beauty industry professionals and trainers, Robyn Hoddle, Yasmin Yusef, Rizwana Saleem and Viktoriia Zahorodna.

Director Shakqoor Shakeel, a qualified dental hygienist, already runs a dental nursing training centre in nearby Leyton. Business partner Victoria Sylvester owns a similar beauty academy in the Midlands which has proved popular with people seeking beauty training as well as customers seeking professional salon treatments.

Mrs Sylvester explains: “What is unique about Embrace Beauty Academy is the opportunity to study government funded, advanced level qualifications as an intensive, 20-week programme – with free starter kits and uniforms included.”

She adds: “Elsewhere it can take one or two years to study the same qualification and that’s why we have found there is a real demand for this type of fast track, practical training option in a commercial environment. It means people get valuable salon experience whilst getting qualified, then they start earning, or start their own business, in just five months.”

Mr Shakeel comments: “Between us we have an excellent track record in delivering government funded qualifications and training in the care, childcare, beauty and dental industries. We aim to create over 250 newly qualified beauty therapists each year, as well as enhancing existing therapists’ skills with further specialist courses to expand their range of treatments.”

Embrace Beauty Academy offers advanced training to existing beauty industry professionals, as well as enabling people aged 19 and over to train for a career in spa wellness and beauty therapy, either as employees or as self-employed professionals.

The VTCT Level 3 qualifications are funded through the advanced learner loan scheme for those aged 19 and over. This means students can choose to take out a government funded loan to cover the course cost (£3,345). Repayments do not start until the learner’s salary and earnings exceed £21,000 per annum. Each student will receive a free starter kit worth £250, comprising their salon uniform and equipment such as makeup or beauty products, depending on the course of study.

For more information about the qualifications, short courses and treatments on offer at Embrace Beauty Academy, visit embracebeautyacademy.co.uk or follow @EmbraceBeautyAcademy on facebook.